fortune catered to corporations,
the idea was to present a message on data processing, industries, development, progress, future,
the aesthetics of fortune reinforced the tendency to abstract the narrative into a single message that was able to congeal all the different notes with a new corporate language.
the language of corporate capitalism,
summarizing:
1. fortune magazine elevated graphic design to fine art. the magazine comissioned top-tier artists and designers like Diego Rivera, Ben Shahn, László Moholy-Nagy, and Herbert Bayer, blurring the lines between editorial illustration, fine art, and commercial design.
2. fortune was able to visualize complex. it tackled business, economics, and industry—subjects not traditionally seen as “visual.” the covers and interior illustrations made abstract or technical concepts accessible and engaging through strong design, symbolism, and infographics.
3. this is the precursor to modern data visualization and editorial design.
4. the magazine covers showcased a range of modernist movements—Bauhaus, Art Deco, Cubism, Surrealism—and incorporated photomontage, abstraction, and bold typography. the use of cutting-edge design trends in a mainstream business magazine was revolutionary and influenced future editorial layouts and brand aesthetics.
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