arh346: History of Graphic Design (and more)
Thursday, November 10, 2016
FORTUNE MAGAZINE & the beginning of logo identity
fortune catered to corporations.
the idea was to present a message on data processing, development, progress, future,
the aesthetics of fortune reinforced the tendency to abstract the narrative into a single mesage that was able to congeal all the different notes with a new language corporate language.
the language of corporate capitalism.
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