Friday, February 4, 2022

your turn #3 (typeface is to design what the atom is to physics)

gazetta di mantova, 1664 the oldest surviving newspaper

it was good to meet and get a feel of the class. nothing like the real thing. 

we left the low middle ages, moved to high middle ages, right now bordering pre-renaissance. we're at the point of Gutenberg's pivotal invention. the epoch is pregnant for a paradigm shift. 

again: pick a theme and develop it. look for something that strikes your fancy (the more particular the better). research. no echo chamber. 

this is a history class. we look at the past to learn about the present.   

1. exhibit utmost curiosity (you absorb everything) 
2. don't judge (your 2022 glasses don't work)
3. immerse yourself with the common folk doing what they do on a daily basis (start from the bottom to understand the top) 

design is about marks. graphic design's mark is, well, typeface. thus,

typeface is to design what the atom is to physics.