Alex Liberman, Vogue cover, 1950
last class I lectured on a group of star designers from European descent that came to America during of after WWII, loosely grouped as the New York School. They are:
A. M. Cassandre: influenced by Surrealism and Cubism, a pioneer of the Art Deco style of plakastil (1930s-1950s).
Alex Brodovitch: comes from Surrealism and Art Deco, a pioneer of the New York School with his cosmopolitan style of female elegance, 1950s-1960s. Brodovitch is the BAZAAR side of the New York School.
Joseph Binder: comes from Art Deco Plakatstil and Surrealism, a pioneer of industry design (he is the FORTUNE MAGAZINE side of the NY School).
Piet Zwart: comes from Constructivism, New Typography and De Stijl (Netherlands), a pioneer in typotechture (typeface + architecture), i.e., strong diagonals, primary colors, use of scale, varying typefaces (also FORTUNE MAGAZINE side of the NY School).
Alex Liberman: comes from Cubo-Futurism, Surrealism and and theater design, Liberman is the VOGUE side of the New York School. In addition he was an accomplished sculptor.
Herbert Matter: comes from Cubism, and the purism of Corbusier. In Switzerland he did photomontage for Ads, transcending the boundaries between art and design. He worked under Brodovitch for Conde Nast, and became a respected consultant for MoMA and Guggenheim.
We also talked about Weegee's amazing photos, Leonora Carrington and Remedios Varo, Neue Typographie, Neue Sachlichkeit, Neoplasticism, dada/collage, metaphysical dada, political dada, Magritte, Surrealism, and different techniques of each school.
go ahead!