Tuesday, April 18, 2023

George Giusti & the pre LOGO


George Giusti's major achievement was the design of Magazine Covers. 

See how he mixes a diagrammatic language of information graphics with an iconography of recognizable objects.



What do we get?

*Giusti works almost exclusively in tempera. Then comes the airbrush but with considerable reserve. 
*He's careful not to lose the distinction of his own incisive brush-line. 
*The design is carried as far as possible with the sable brush, then applies the airbrush where needed for soft gradations and very smooth tones. 

Giusti's work for Fortune is elegant and smooth:


and this,



Giusti's secret: Technology is in the air, weightless. Technology is the expression of scientific endeavor!   

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