Wednesday, November 1, 2017

Piet Zwart




what do we have here?

1- commercial print work influenced by constructivism, dada and De Stijl,
2- particular composition, i.e., upper and lower case, lines, circles and screens, and free lettering.


3- just like others of his BAUHAUS generation, after graphic design, Zwart moved to interior, industrial and furniture design.



4- Zwart considered himself to be a "typotect"— part typographer, part architect.
5- Zwart's distinct style consisted of strong diagonals, primary colors, use of scale, varying typefaces, and careful asymmetry, rejecting the conventional symmetry around a fixed central axis.