Few art directors have had a career like George Lois. He left Doyle Dane Bernbach in 1960 at 28 to start Papert Koenig Lois because he was convinced creatives needed to be in control of everything. That shop was the first major agency to have an art director's name on its door, and it was the first togo public. But Lois regretted that move because his partners started playing it safe. He soon had enough, and in 1967 he went off on his own. In between his groundbreaking ad work, Lois designed memorable conceptual covers for Esquire Magazine.