Thursday, April 12, 2018

Alvin Lustig

Alvin Lustig (1915-1955) incorporated his vision and private symbols into graphic design. He alternated between architecture, graphic design and interior design. At age twenty-one he began a graphic design and printing business in the rear of a Los Angeles drugstore. 

what do we see here?

1- soft geometric abstraction,
2- the essence of 1950s design,
3- the symbol captures the essence of the content
4- form and content are one,
5- "a smart design separates truly creative people from the less imaginative."

alvin lustig web site.