Thursday, April 26, 2018

April Greiman

April Greiman (born 1948) is recognized as one of the first designers to embrace computer technology as a designing tool early as 1984 and, to a lesser extent, for introducing the New Wave aesthetic to the US. Presently, she heads Los Angeles-based design consultancy Made in Space. Her work evolved from her graduate education at Kunstgewerbeschule, Basel Switzerland. 

As a student of Armin Hofmann and Wolfgang Weingart in the early 1970s, Greiman was not only influenced by the International Style, but also by Weingart’s introduction to the style later to become known as New Wave, an aesthetic less reliant on the Modernist heritage. Greiman is credited with establishing the New Wave design style to the US during the late 70s and early 80s, along with early collaborator Jamie Obers.

Ten years later, in 1984, the Macintosh was making an unsteady entry into the design market. Most designers were skeptical of—if not completely opposed to—the idea of integrating the computer into design practice, perhaps fearing an uncertain future wherein the tactility of the hand was usurped by the mechanics of bits and bytes. 

A visionary few, including April Greiman, recognized the vast potential of this new medium. An avid fan of tools and technologies since childhood, Greiman quickly established herself as a pioneer of digital communications design. (AIGA)