Thursday, April 26, 2018

young designers of the 1980s seemed to parody their modern terachers

katherine mccoy poster for cranbrook's graduate design program in design, 1989

mcCoy had a compelling belief in theory as a basis for her practice. what we see here, for example the poster is recognized diagrammatically, the four basic nouns and verbs at each corner of the lower filed are related by dotted lines.



juxtaposed verbs are stacked in the center, over collaged designed surfaces, rendering an almost illegible field. this is about overload and density, while the language seems to unlock the complexity of the design.

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