why stephan sagmeister?
born in Austria, he studied engineering after high school, then switched to graphic design. at 19, he moved to Vienna hoping to study graphics at the city’s prestigious University of Applied Arts.
his aesthetic is self-centered,
he comes from theater, grungy typefaces of punk albums and 1970s anarchist graphics.
humor is the dominant theme in his work.
sagmeister moved back to Austria and worked as a graphic designer before moving to Hong Kong in 1991 to join the advertising agency, Leo Burnett.
sagmeister moved back to Austria and worked as a graphic designer before moving to Hong Kong in 1991 to join the advertising agency, Leo Burnett.
