Dan Friedman, Artificial Nature, 1992

Artificial Nature is a book authored by Dan Friedman and Jeffrey Deitch.

the book's design became an important addition to 1990s graphic design aesthetics.

check this out.

here's Friedman's recipe:

1. design combines simplicity with an enigmatic effect, 

2. throw in suggestive theoretical terminology and the hyperreal images,

3. highly consumable design, 

4. glib & superficial,

5. kind of sinister, 

6. high end photography,

7. soulless atmosphere of consumption.