armin hoffman, poster for stadt theater basel, 1963
We've covered propaganda, advertising, WWII (their side, ours), Alvin Lustig, the International Typographic Swiss Style (with the likes of Müller-Brockmann, Max Huber, Eric Nitsche & Armin Hoffman), Helvetica, & the emergence of the "pre logo" artists (Bass, Giusti, Stankowski, et. al.).
go ahead!