In this brave new world, the role of advertising agencies would change as well. Instead of being a pack of well-paid liars, ad agencies would act more like consultants, helping companies figure out how to fix their businesses and improve their brand reputation based on actual accomplishments.
Friday, March 30, 2012
Can Advertising Survive Digital?
In the Daily Beast, an interesting article by Dan Lyons:
Your turn #8
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| Nicholas Gottlund, print on aluminum plates, via Juxtapoz |
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