Thursday, March 21, 2024
advertising art shows simplified social scenes where things are shown as they should be, the homes shown are stereotyped, and the viewer's attention is directed to the foreground where the product is. things are photographed or drawn to seem more real than life. ads tend to flatten the visual space and be self-contained, abstracted
the buildroman of lynn ward (illustrations without words)
Bildroman (the visual novel) is an expressionist narrative genre in which sequences of images without captions are used to tell stories. the atmosphere is inspired by medieval cuts.
I find ward's work to have an overpowering feeling (which fits the expressionist program).
frans masereel 25 images de la passion d' un homme, 1918
the awkward appearance of this medium helped express fear and frustration about social injustice.
Lynd Ward brought the genre to the US in 1929 when he produced Gods' man, which inspired other American visual novels and a 1930 parody by cartoonist Milt Gross called He Done Her Wrong
lynn ward, god's man (block and print)
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