Piet Zwart, the "typo.tect"

what do we have here?

1- commercial print work influenced by constructivism, dada and De Stijl,
2- particular composition, i.e., upper and lower case, lines, circles and screens, and free lettering.

3- just like others of his BAUHAUS generation, after graphic design, Zwart moved to interior, industrial and furniture design.

4- Zwart considered himself to be a "typotect"— part typographer, part architect.

5- Zwart's distinct style consisted of strong diagonals, primary colors, use of scale, varying typefaces, and careful asymmetry, rejecting the conventional symmetry around a fixed central axis.

click here for a Zwart link,

Your turn #9

Lester Beal, Fortune Magazine, poster, 1947

Dear class, there is plenty to discuss: forms of Dada collage, Bauhaus, our side of World War Two, Information Design, the difference between Propaganda and advertising, Kula Robbins' Jenny on the job, Herb Lubalin, Fortune Magazine, and the development of Logos. Logo stars include Giusti, Chesmayer & Geismar, Paul Rand, Saul Bass, Alvin Lustig, etc. And, of course, Graphic design does JAZZ & Shigeo Fukuda. 

I include the following, which I didn't mention: 

Otto Neurath's pictorial statistics,

Donald Cook and Shanowsky symbol signs,

The mark of Normal Rockwell,

The modern look of Lester Beal, 

Piet Zwart's TYPO TEXT.

Go ahead!