Thursday, April 12, 2018

Cipe Pineles

cipe for seventeeen, 1948

The graphic design career of Cipe Pineles (pronounced SEE-pee pi-NELL-iss) began when she was installed by Condé Nast Himself in the office of Dr. M.F. Agha, art director for Condé Nast publications Vogue, Vanity Fair, and House and Garden. Through the 1930s and early 1940s, Pineles learned editorial art direction from one of the masters of the era, and became (at Glamour) the first autonomous woman art director of a mass-market American publication. 

She is credited with another "first" as well: being the first art director to hire fine artists to illustrate mass-market publications; the first woman to be asked to join the all-male New York Art Directors Club and later their Hall of Fame.

 pineles' cover for charm, 1955,

After experimenting on Glamour, she later art directed and put her distinctive mark on Seventeen and Charm magazines as well until her death in 1991, Cipe Pineles continued a design career of almost sixty years through work for Lincoln Center and others, and teaching at the Parsons School of Art and Design (AIGA).

what do we see here?

1- Pineles was the first designer to use fine artists to illustrate mass-market publications, which brought fine art and modern art to the attention of the young mainstream public.
2- she left the artists alone, her only direction was that the commissioned work be good enough to hang with their other work in a gallery.
3- let the times guide the design. type face can be organic.