Thursday, April 5, 2018

Joseph Binder

Between 1933 and 1935 Joseph Binder visited the United States as a guest lecturer at the Chicago Art Institute and the Minneapolis School of Art. His international status grew as he began to be represented in poster exhibitions in New York and Tokyo, and his designs were given first prizes in competitions organized by the Art Directors Club New York and the Museum of Modern Art. In 1936 Joseph Binder settled in New York for good and in 1944 became an American citizen.
In his design he focused on the reduction of geometric forms, on color contrasts and the psychological impact of colors. His clients included American Railroads, American Airlines, A&P Iced Coffee, Fortune and Graphis. In 1948 the U.S. Navy made him their art director and designer.
 or Binder's design for this 1939's New York's World's Fair:

In the 1960s Binder turned away from commercial graphic work and renewed his explorations in graphic works of art in the abstract style. His non-objective art was shown in international exhibitions such as in the Museum of Modern Art in New York and the Museum of Applied Art (MAK) in Vienna.