typography makes & arranges "type" to make written language legible, readable and appealing
it means selecting typefaces, point sizes, line lengths (characters per line). we have the following elements:
1. tracking: letter-spacing or between letters,
2. leading: adjusting the space between pairs of letters
3. kerning: adjusting the space between characters. imagine "r" and "n" placed too close to be misread as "m."
typography also means style, arrangement, and appearance of the letters, numbers, and symbols created by the process.
who is involved in typography?
typesetters, graphic designers, art directors, manga artists, comic book artists, etc.
the irony?
as the digital revolution opened up typography to new generations of DIY designers, the application of principles and best practices developed over generations of skilled workers and professionals has diminished.
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