Thursday, February 29, 2024

Margaret MacDonald: The White Cockade tea room menu, 1911

 

This menu design for a tea room at the Glasgow Exhibition shows the evolution toward geometric and modular form. The composition of motifs, borders, and delicately defined solid volumes established a language of interlaced lines and flat shapes that works abstractly. The attention to order and arrangement of forms moves dramatically ways from the illustration, although the female face, rose, and hand hint at sensuality. The degree of abstraction of this work indicates the readiness for the repeatable modularity essential to design in an industrial context. The patterns echo the geometric system that Mackintosh used to organize his architectural elements (GDCG).
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Primarily drawing from her imagination, she inventively reinterpreted traditional themes, allegories, and symbols. For instance, immediately following the 1896 opening of her Glasgow studio with her sister, she transformed broad ideas such as "Time" and "Summer" into highly stylized human forms. Many of her works incorporate muted natural tones, elongated nude human forms, and a subtle interplay between geometric and natural motifs. Above all, her designs demonstrated a type of originality that distinguished her from other artists of her time. (Wikipedia)