Thursday, September 22, 2016

Margaret MacDonald: The White Cockade tea room menu, 1911

 

This menu design for a tea room at the Glasgow Exhibition shows the evolution toward geometric and modular form. The composition of motifs, borders, and delicately defined solid volumes established a language of interlaced lines and flat shapes that works abstractly. The attention to order and arrangement of forms moves dramatically ways from the illustration, although the female face, rose, and hand hint at sensuality.The degree of abstraction of this work indicates the readiness for the repeatable modularity essential to design in an industrial context. The patterns echo the geometric system that Mackintosh used to organize his architectural elements (GDCG).
or this,

or this,