Wednesday, September 27, 2017

Privat Livemont (how typography layout expresses a moment in culture)



Privat Livemont, who worked in Paris and then in Brussels, is the quintessential nouveau artist. His style borrows a bit from Mucha's idealized women, their tendrilous hair and lavish ornament. "His major innovation was a double contour separating the figure from the background" (MHGD). Above Livemont's Rajah Coffee poster, 1899.