Tuesday, April 4, 2023

fortunato depero's dinamo



Fortunato Depero was tireless in his propagation of Futurist principles. He promoted the art of the Futurist book, founded and directed the machine-art magazine Dinamo, produced Futurist radio programs, designed costumes and furniture, opened the Casa d'Arte Futurista in Italy and New York, and invented an "onomalanguage," a free-word, free-sounding expressive verbal rigmarole. 

Representing the so- called second stage of Futurism (from 1919 to about 1930), Depero was the individual most responsible for putting the often inaccessible Futurist theory into practice, particularly in the service of business.

Here is Depero's contribution to Campari (all in black and white):