Rand brought avant-garde European ideas to the United-States, mixing visual arts and commercial design. His colorful combinations, approach of typography and use of media translate his desire to "defamiliarize the ordinary". His style consequently still have an impact on graphic design today. Rand's art achieved its full maturity in the 1950s, which coincided with a dynamism in the New York art scene, inspired by European abstract art.
SO what do we get here?
1. European modernism.
2. Abstraction, asymmetry,
3. Dynamism in typographical and pictorial composition
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