1- Advertising uses techniques and practices to bring products, services, opinions, even causes to public notice for the purpose of persuading the public to respond in certain ways.
2- Advertising is late-Capitalism's most important source of income for the media (e.g., traditional or social).
3- The most basic media for advertising are: (a) Newspapers (offers large circulations, a readership located close to the advertiser's place of business, and the opportunity to alter content on a frequent and regular basis), (b) Magazines (of general interest, aimed at specific audiences), (c) TV and radio. (d) Social Media.
4- Advertising will be effective if its production -and placement- is based on a knowledge of its target, plus a skilled use of the media. The marketing side of advertising employs publicity to achieve its aim.
4- Advertising will be effective if its production -and placement- is based on a knowledge of its target, plus a skilled use of the media. The marketing side of advertising employs publicity to achieve its aim.
5- There's no question that advertising is a powerful way to inform consumers. In a free-market economy, effective advertising is essential to a company’s survival, for unless consumers know about a company's product, they are unlikely to buy it.
6- Then, comes the counter/advertising issues:
a) undue influence,
b) false advertising,
c) deceptive techniques such as concealment of facts, exaggeration, etc.
a) undue influence,
b) false advertising,
c) deceptive techniques such as concealment of facts, exaggeration, etc.