herbert bayer, poster for kandinsky's exhibition, bauhaus, 1926
1. innovation, because from here on, things get old fast and they are replaced for and by better things.
2. persuasion, because of the message, and the design.
3. but we have a new development here: the design is the message!
keep this in mind:
"the design is the message," is a variation of a phrase "the medium is the message," coined by Marshall McLuhan that suggests that the form or channel of communication itself, rather than the content, profoundly impacts how we perceive and understand information, shaping our societies and consciousness.
the medium through which we communicate is as important, if not more so, than the message it carries.
what's the medium? the avant-garde!
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