arts and crafts dissemination effected the evolution of graphic and other disciplines throuout europe and the US

Elbert Hubbard was a charismatic and zealous American missionary who promoted social reform through common sense, honest work and entrepreneurialism. After visiting Morris on his deathbed he started a peculiar style of production: affordable lamps, chairs, and other household objects conceived and designed in the spirit of Morris' work. The Philistine boasted a subscriber base in the hundreds of thousands. This cover reveals an Arts and Crafts influence, but the magazine celebrated a folksy attitude (rather than studied, elaborated or refined pose).