Thursday, February 29, 2024

The magic of Marcello Dudovich


Born in 1878, was a lithographer and illustrator of advertising posters. He also became involved with the blossoming cinematographic industry. In 1900 he was awarded the gold medal at the Universal Exhibition in Paris; in 1920 and 1922 he participated in the Biennale of Venice. 

Dudovich was one of the most acclaimed advertising poster artists of his time. (Above, Dudovich's Poster for Campari, 1901).
 

what do we have here?

* intense red all over (the color of the amaro) hinting at strong emotions. 

* the two glasses, one over a handkerchief (hinting who drank from it). 

* Dudovich is giving us an intimate psychological moment of seduction.