Roger Brothers, Vichy, 1926
Kaspar E. Graff, Franklin Car Co. 1929
Adolphe JM Cassandre, Sports cap, 1925
F. S. May Schweppes Table Waters, 1931
1. Geometric shapes and symmetry, bold colors: gold, black, red, and metallics,
2. Streamlined, futuristic elements reflecting progress and luxury.
2. Elegant typography with sans-serif and decorative fonts.
3. Hand-drawn, idealized figures often portraying luxury and leisure.
4. Look at the exaggerated poses in fashion ads.
5. The backgrounds are minimalist, to illustrate the product and lifestyle.
6. Airbrushed effects for a smooth, glamorous look.
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