Thursday, February 27, 2025

Privat Livemont (how typography layout expresses a moment in culture)

Rajah Coffee Poster, 1899

Privat Livemont, who worked in Paris and then in Brussels, is the quintessential nouveau artist. His style borrows slightly from Mucha's idealized women, their tendrilous hair and lavish ornament." His major innovation consists of the white contour he added to his figures. 
 
biscuits de chocolat, 1901
 
as
le bec liais, 1904

Livemont self-portrait

The art of Livemont was well-known in his time.  From 1891 he was also a professor of drawing and ornamental design at the industrial design school in Schaarbeek, teaching alongside Adolphe Crespin, Paul Hankar and Paul Saintenoy. From 1893 to 1902 he painted a number of grand ceilings in theatres, commercial premises, and Ostend casino, most of which have subsequently been lost. He was regarded as a Symbolist, but became better known for his posters in Art Nouveau style, most famously that for the Brussels International Exposition (1897). Two of his posters, for Absinthe Robette and the Casino de Cabourg, were published in Les Maîtres de l'Affiche. (WIKIPEDIA)

Here are the posters of Maîtres de l'Affiche, Volume 1 (Great work by Wikipedia).