Owen Jones' The Grammar of Ornament

Owen Jones (1809-1874) was a British architect. A versatile architect and designer, he was also one of the most influential design theorists of the nineteenth century. He helped pioneer modern colour theory, and his theories on flat patterning and ornament still resonate with contemporary designers today. He rose to prominence with his studies of Islamic decoration at the Alhambra, and the associated publication of his drawings, which pioneered new standards in chromolithography. (WIKIPEDIA)

Owen Jones's illustrated plates and design motifs drew from nineteen different cultures including the ornament of Oceania, Rome, Byzantium, ancient Greece, Renaissance Italy, Rome, and Moorish Spain. The Grammar was adapted to architectural decoration, fabrics, textiles, tile design, furniture and wallpaper during the second half of the nineteenth century. 

The book feels a bit like anthropology:

and the history of design. Jones' narrative is quite engaging. 

Owen Jones' Grammar of Ornament (1856) is one of the most influential design books of the 19th century. It played a crucial role in shaping architectural, decorative, and industrial design by promoting principles of good design drawn from historical and global sources. 

Here’s why it is important: 

1. Groundbreaking Design: Theory Grammar of Ornament introduced 37 key design principles, emphasizing harmony, simplicity, and structure in decoration. Advocated for design rules based on historical and natural patterns, influencing generations of designers and architects. 

2. Global Influence on Decorative Arts: Jones studied and documented ornamental styles from different cultures, including Egyptian, Islamic, Greek, Roman, Indian, and Gothic motifs. Encouraged designers to move beyond classical European traditions and embrace non-Western aesthetics. 

3. Pioneering Use of Color Printing: One of the first books to use chromolithography, making it a visually stunning resource. Helped revolutionize color theory in design, promoting vibrant, historically accurate palettes. 

4. Impact on the Arts and Crafts & Art Nouveau: Inspired figures like William Morris and the Arts and Crafts Movement, who embraced handcrafted beauty and historical influences. Its emphasis on natural forms and geometric patterns influenced Art Nouveau and modern decorative design. 

5. Educational and Industrial Impact:  Became a reference book for architects, designers, and manufacturers, guiding 19th-century industrial design. Influenced the Victoria and Albert Museum’s approach to design education and collection curation. It was originally published in installments for subscribers. 

Here is a great site for the book.