Alexey Brodovitch: (Russian, 1898-1971) Art director of Harper's Bazaar from 1934-1958. He had an affinity for white space and sharp type on clear, open pages. He rethought a modern approach to editorial designs, a sort of musical feeling in the flow of text and picture.
Herb Lubalin: (American) "What I do is not really typography, which I think of as an essentially mechanical means of putting characters down on a page. It's designing with letters." Lubalin was a brilliant, iconoclastic advertising art director—in the 1940s with Reiss Advertising and then for twenty years with Sudler and Hennessey.
William Golden: (American, 1911-1959) CBS director for two decades. He brought uncompromising standards and keen insight into the communications process. Golden designed one of the most successful trademarks of the 20th Century for CBS.
Alvin Lustig: (American, 1915-1955) Lustig created monuments of ingenuity and objects of aesthetic pleasure. No single project is more significant in this sense than his 1949 paperback cover for Lorca: 3 Tragedies. It is a masterpiece of symbolic acuity, compositional strength and typographic craft that appears to be, consciously or not, the basis for a great many contemporary book jackets and paperback covers.