“Today marketers continue to use more sex in advertising for a greater range of products. For example, a recent ad in Linux Journal for computer hardware products featured the face of an attractive woman and this headline: “Don't feel bad, our servers won't go down on you either. ” Although one could say that the ad is sexist, it represents a use of sexual imagery and double entendre used to sell a brand not traditionally linked to sex. At the same time, brands traditionally associated with sex appeals —designer clothing and accessories, alcohol, and “better sex” videos— appear to be featuring sexual imagery that is increasingly explicit.”—Sex in Advertising, Jacqueline Lambiase & Tom Reichert (Earlbaum Associates, 2003).