Alex Liberman, Vogue cover, 1950
last
class I lectured on a group of star designers from European descent
that came to America during of after WWII, loosely grouped as the
New
York School. They are:
A. M. Cassandre: influenced by Surrealism and Cubism, a pioneer of the Art Deco style of plakastil (1930s-1950s).
Alex Brodovitch:
comes from Surrealism and Art Deco, a pioneer of the New York School
with his cosmopolitan style of female elegance, 1950s-1960s. Brodovitch
is the BAZAAR side of the New York School.
Joseph Binder:
comes from Art Deco Plakatstil and Surrealism, a pioneer of industry
design (he is the FORTUNE MAGAZINE side of the NY School).
Piet Zwart: comes from Constructivism, New Typography and De Stijl (Netherlands), a pioneer in
typotechture (typeface
+ architecture), i.e., strong diagonals, primary colors, use of scale,
varying typefaces (also FORTUNE MAGAZINE side of the NY School).
Alex Liberman:
comes from Cubo-Futurism, Surrealism and and theater design, Liberman
is the VOGUE side of the New York School. In addition he was an
accomplished sculptor.
Herbert Matter:
comes from Cubism, and the purism of Corbusier. In Switzerland he did
photomontage for Ads, transcending the boundaries between art and
design. He worked under Brodovitch for Conde Nast, and became a
respected consultant for MoMA and Guggenheim.
We
also talked about Weegee's amazing photos, Leonora Carrington and Remedios Varo, Neue Typographie, Neue Sachlichkeit, Neoplasticism, dada/collage,
metaphysical dada, political dada, Magritte, Surrealism, and different
techniques of each school.
go ahead!