|by Richard Harlfinger|
what's unique about this design is the expressionist "S" enguls the lettering blocks within its rhythm. the letters are hand-drawn the design overwhelms any individual expressive quality. the weight of the negative space is expertly calibrated to strike a compact pulsing balance. this is both about abstraction and geometry. the organic motifs of the nouveau era have been left behind. the search for a universal language of form had begun.