Thursday, March 6, 2014

40th secession exhibition poster, 1912

by Richard Harlfinger

what's unique about this design is the expressionist "S" enguls the lettering blocks within its rhythm. the letters are hand-drawn the design overwhelms any individual expressive quality. the weight of the negative space is expertly calibrated to strike a compact pulsing balance. this is both about abstraction and geometry. the organic motifs of the nouveau era have been left behind. the search for a universal language of form had begun.