Thursday, October 27, 2016
sorry, forgot about Jan Tschichold
Tschichold's background is in calligraphy, which sets him apart from almost all other noted typographers of the time (since many of them were architects). he became a leading advocate of modernist design: first with an influential 1925 magazine supplement; then a 1927 personal exhibition; then with his most noted work Die neue Typographie.
1- tschichold condemned all fonts except sans-serif (called 'Grotesk' in Germany).
2- non-centered design (e.g., on title pages.
3- standardized paper sizes for all printed matter, and
4- effective use of different sizes and weights of type in order to quickly and easily convey information.