The Melnikov House, Konstantin Melnikov, Moscow, 1929
1- formal rupture with the past, functionalism, geometric formalism and machine aesthetics.
2- design is a formal experiments for social change.
3- graphic design is a bridge between commercial publicity and fine art conventions, despite the polarization of these realms by definitions of high and mass culture.
4- graphic design education turns away from historical styles in favor of a pursuit of universal principles and systems.
5- the effectiveness of graphic design as a shaper of public opinion prompted questions about the nature of propaganda and the social responsibility of designers.