Wednesday, October 11, 2017

CONSTRUCTIVISM BLURRED THE LINE BETWEEN FINE AND APPLIED ART

The Melnikov House, Konstantin Melnikov, Moscow, 1929

what are the tenets of constructivism?

1- formal rupture with the past, functionalism, geometric formalism and machine aesthetics.

2- design is a formal experiments for social change.

3- graphic design is a bridge between commercial publicity and fine art conventions, despite the polarization of these realms by definitions of high and mass culture.

4- graphic design education turns away from historical styles in favor of a pursuit of universal principles and systems.

5- the effectiveness of graphic design as a shaper of public opinion prompted questions about the nature of propaganda and the social responsibility of designers.