Thursday, April 21, 2011

Nagi Noda's peculiar aesthetics

Born in Tokyo, director, art director Nagi Noda has established herself as one of Japan's most prominent young designers. She rose to prominence as an art director designing print advertising, book designs and CD sleeves before turning to larger clients such as Nike and the famed Laforet Harajuku. Her commercials have won a host of prizes in Japan. Nagi has also shot several highly acclaimed and inventive films, including her short film "FITNESS VIDEO for being appraised as an EX-FAT GIRL" featuring exercising poodles, and music videos: her stunning and much-loved promo for Yuki entitled "Sentimental Journey" exemplifies her work's inventive left-field visual sensibility and poignant emotional colorings.