Born in Bloomington, Illinois in 1865, Frederic W. Goudy, was one of the most well known and prolific American type designers. Frederic Goudy is best known for his type-styles: Oldstyle, Kennerly, Garamond, Deepdone and Forum. Goudy was his most popular typeface. This is due to its elegance and readability. Designing all his typefaces by freehand created their unique characters. Goudy's type-style was similar to the old-type styles, yet it had a uniqueness of form no others could rival.