Thursday, September 22, 2016

Frederic W. Goudy

Born in Bloomington, Illinois in 1865, Frederic W. Goudy, was one of the most well known and prolific American type designers. Frederic Goudy is best known for his type-styles: Oldstyle, Kennerly, Garamond, Deepdone and Forum. 

What do we see here? 

Essentially Goudy took the notion of the private press typeface inaugurated by William Morris and extended it to the larger world of commerce. Kennerley, the typeface designed for The Door in the Wall by H.G. Wells (published by Mitchell Kennerley, 1911), was the turning point in his career, the moment when type design began to overtake lettering and private press printing as his principal activity.