Wednesday, March 23, 2011
Thursday, March 10, 2011
Jennifer Morla, AIGA's 2010 medalist is president and creative director of Morla Design in San Francisco. She founded Morla Design in 1984 as a multidisciplinary design firm encompassing print, motion graphics and environmental design.
I find Morla's aesthetics akin to that of the International Typographic Style. Don't you?
I feel I didn't express enough how important Piet Zwart is for the graphic design of the second half of the Twentieth-Century. What's important is that Zwart is a designer from the Netherlands who bridges the tradition between Dada's playful vitality and De Stijl's functionalism and formal beauty. What is interesting about Zwart is that he had no previous training in typography or printing.
I'd like to discuss this more in detail. Here is a cool site with Zwart's work.