arh346: history of
graphic
design (and more)
IN THE BEGINNING WAS THE MARK...
Thursday, April 10, 2025
The genius of Norman Rockwell
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The irony is that Rockwell's work was dismissed by serious art critics in his lifetime. Many of his works appear overly sweet...
meanwhile consumers assumed that they were being manipulated by ads
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Paul Rand Modern Art in Your Life, 1950
The sophisticated style of Alexey Brodovitch
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brodovitch cover, harper's bazaar, 1952 alexey brodovitch exerted significant influence on American graphic design and photograp...
PUBLIC INTEREST DESIGN & PUBLIC INFORMATION DESIGN
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Above: Martin Weitzman's WPA fire safety poster (ca. 1936), Syphillis poster (1930's), Jenny on the Job poster (1943),...
the modern look of Lester Beall
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what we have here? 1- european influence, 2- american energy, 3- color, shape tone interacting with layering sequence, drop-outs, ove...
You know of "pictorial statistics"? That's Neurath's contribution to graphic design
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Otto Neurath came up with the idea of “representing social facts pictorially.” The idea was to bring “dead statistics” to life by maki...
Container Corporation of America's contribution to graphic design
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Container Corporation of America (CCA) was founded in 1926 and manufactured corrugated boxes. 1968 CCA merged with Montgomery Ward & Co...
1940s
jenny on the job
by kula robbins
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the star of this series is jenny, the model production worker. the government had encouraged entry of women into the workf...
the genius of A. M. Cassandre (1920s-1940s)
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A. M. Cassandre (1901- 1968) is an influential ukranian-french poster artist and type face designer. harper's 1939 his ...
sexy glamour and mystery? the vargas pinup girl!
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vargas pinup 1920's what's Vargas' secret? there were four significant steps to the making of a Vargas pin-up: three s...
BAUHAUS in architecture
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In architecture, new objectivity, Haus am Horn designed by George Muche simple cubic design, utilizing steel and concrete in its con...
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