A. M. Cassandre (1901- 1968) is an influential ukranian-french poster artist and type face designer.
harper's 1939
his "art deco" posters are memorable for their innovative graphic solutions and their frequent denotations to such painters as Max Ernst and Pablo Picasso.
Cassandre taught graphic design at the École des Arts Décoratifs and then at the École d'Art Graphique.
harper's 1938
In France, with the help of partners, he was able to set up his own advertising agency called Alliance Graphique.
his Bazaar's covers are unique in that they exhibit a particular french sense of humor, and a touch of surrealism,
1. Cassandre is an Art Deco Pioneer. His posters for companies like Dubonnet and the Nord Express showcased the Art Deco aesthetic, characterized by its geometric shapes, bold colors, and clean lines.
2. His typography alongside images, often designing typefaces that complemented his visual style. He also pioneered the integration of text and image in posters, creating designs that were both visually appealing and informative.
3. Cassandre viewed the poster as a tool for commercial communication, aiming to capture attention and convey a message quickly and effectively.