Thursday, November 3, 2016

Mehemed Fehmy Agha (for Vogue)

Who is Mehemed Fehmy Agha?

When the extraordinary art director Dr. Mehemed Fehmy Agha arrived at Vogue’s New York offices in 1929, he ignited a thrilling design revolution, re-imagining and revamping the magazine—as well as its sister publications Vanity Fair and House & Garden—while redefining his profession for generations to come.
what do we get here?
1- Agha stripped the Vogue’s old-fashioned appearance, favoring graceful Art Deco curves and the clean lines of Constructivism. 2- He traded italic lettering for forward-leaning sans serif fonts like Futura, and 3- removed all extraneous design elements from the pages—the borders around photos, column rules, sidebars—while synching the magazine’s look with the latest out of avant-garde Europe.