Thursday, September 1, 2016

type face as modern floor plan



i propose that typeface is to graphic design what floor plans are to architecture.

van doesburg's beautifully rendered geometric designs,


are pictographic "synonyms" of his fonts:


which get materialized as a board/project here:


then designer tobias frere-jones takes rietveld's designs to do typeface variations,


font by tobias frere-jones, inspired by rietveld's designs
see the typeface variations above as post-cursors of rietveld's chair.