lucien bernhard poster
"Plakatstil" means "poster style" in German. Plakatstil, was an early poster style of art that began in the early 1890's and originated out of Germany.
another bernhard poster
julius klinger poster
What's the aim? Standardization!
Smooth image for consumer identification. See that Plakatstil shied away from the tentacle/like complexity of Art Nouveau in order to emphasize a more modern outlook on poster art. Famous Plakatstil artists include Lucian Bernhard and artist Ludwig Hohlwein.